Promotional codes, simply promo codes are marketing strings used by e-commerce stores to encourage purchases. Promo codes often form part of a broad marketing strategy. Promo codes work differently depending on the type of marketing campaign. For instance, marketers might offer promo codes for an entire order or a single product.
How Promo Codes Work
There are different types of promo codes. As much as the sole objective is to provide the customer with a discounted rate, the discount can be expressed as a percentage or a fixed amount. Some promo codes are also meant to offer customers free shipping or gift-wrapping. These promotional campaigns are all about giving customers a reason to buy certain products or at a given store.
There are three main types of promo codes. They include:
- Public codes: Anyone can use these codes, and are mostly used to entice new customers and encourage existing customers.
- Private codes: These codes are designed to target a specific group of people such as loyal customers. Promo codes designed exclusively for first-time can also be classified as private.
- Restricted codes: A restricted code is meant to be used by a single user.
Why Promotional Codes Work
Promo codes are a tried and tested online marketing campaign. E-commerce stores offering promo codes essentially provide their customers with an incentive to buy. This market strategy benefits both the business and customers. Customers can get what they want at a bargain, and the e-commerce store sells more.
Promotional codes are an effective method used to attract new customers to your shop. For returning customers, these incentives are meant to enhance the overall shopping experience. Getting a promo code has been shown to make shoppers excited, and this gives them a reason to shop at your store.
Tracking Marketing Efforts
Online marketers can track their market efforts using promo codes. Store owners can this by assigning special characters to specific marketing campaigns. This allows them to assess which platforms are generating the most traffic. They can then calculate the ROI offered by different marketing strategies, and this data can be used to design future marketing campaigns.
The marketing strategy and your online goals often inform how promo codes are displayed and used. However, it is essential to employ all types of promo codes to ensure no one is left out. CouponPlugin.io offers decent plugins that will see you provide a fully responsive coupon code.